» ACEs and Toxic Stress Public Awareness and Healing-Centered Campaign

Workstream

ACEs and Toxic Stress Public Awareness and Healing-Centered Campaign

About this Workstream

The Live Beyond ACEs and Toxic Stress Public Awareness and Healing-Centered Campaign is a statewide campaign to increase public understanding of Adverse Childhood Experiences (ACEs) and toxic stress, as well as provide youth, young adults and those who support them with resources and strategies to manage stress, heal from adversity and end cycles of trauma.

Managed by

  • CA-OSG

Strategic Area

Public Awareness

Funding

$24 million

Timeline

2023-2024

Workstream Goals

Increase awareness of ACEs and toxic stress, emphasizing that toxic stress is a treatable health condition.

Support ACEs and toxic stress prevention and mitigation through resources and strategies for youth ages 16-25 and their caregivers.

Primarily focus on economically disadvantaged, 2SLGBTQ+ and rural communities, BIPOC youth, tribal/indigenous communities, immigrant and refugee communities, and system-impacted youth.

Key Achievements

  • Convened Subject Matter Experts and Youth Advisors to guide the campaign (Meet Them).

  • Completed seven listening sessions that were held with youth and young adults, and parents and caregivers, and released an insights report.

  • Began circulating paid advertisements in diverse markets across the state.

  • Published videos featuring California youth and caregivers sharing their stories of ACEs and healing. 

  • Launched an “Understanding ACEs” animated video targeting youth and young adults.

  • Revealed Mega-Influencer, Valkyrae, via YouTube Live with more than 18,000 viewers.

  • Transadaptation of campaign materials for Native and Tribal communities.

Milestones

June 2025

Campaign Ends

Winter 2024

Distribute RAND Post-Survey & Measure Results

Summer / Fall 2024

Engage Influencers to Broaden Reach

June 2024

National Media Covers the Live Beyond Campaign including Refinery29 and Mental Health Weekly

August 2024

ACEs Aware hosts Live Beyond Campaign Webinar for Healthcare Providers

May 2024

Live Beyond Campaign Launched, Campaign hosts Partner Webinar

Fall 2023

Host Listening Sessions to Gather Input

Spring 2023