In tandem with today’s observance of World Mental Health Day (Oct. 10), the California Department of Public Health (CDPH) is unveiling its Never a Bother campaign in partnership with Grammy Award-winning artist and mental health advocate Megan Thee Stallion. The youth suicide prevention campaign is designed to heighten awareness of suicide prevention tools and resources before, during and after a crisis.

The Never a Bother campaign video finds Megan Thee Stallion talking compassionately about her own mental health journey, the need for transparency in conversations about the subject and the free crisis resources available to youth through the initiative.